Adidas leaves competitors in the shadows as they continue to dominate

On Tuesday, German sportswear brand announced a 2016 year-end earnings and all points to show us their dominating run and it is ridiculous. Kasper Rorsted, a CEO, stated that the sportswear brand has an "exceptional year" as sales were seen flying from 18% to $20.4 billion while North America saw 24% climb to $3.6 billion. To break down exactly what he said, they have improved a ton on their products around the globe and for the first time in their company history, their income reached more than $1 billion euros. Below is evidence from Daniel Roberts that shows the German brand taking over competitors in shock by growing 67% over the last year.

(PC: Hypebeast)

As you can see, Adidas were leaving huge brands, Nike and Under Armour out of their worries. Growing 67% in the last 12 months and taking a look at the gap that between them and nike is outrages. Under Armour just slightly catching up with nike is still nowhere close. It's almost clear that Adidas is the best brand in the world right now and they are still continuing to dominate. (PC: Highsnobiety)

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